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Incentive travel

Incentive travel that people actually compete to win

We design the programme, run the qualifying period, book every moving part and travel with the group. Most of our clients came for one trip and have been with us for years.

What is incentive travel, and what does an agency actually do?

Incentive travel is a trip used as a reward — for hitting targets, for long service, or for a team that has earned it. An agency designs the qualifying programme, shortlists destinations to a budget, books flights, hotels, transfers and dining, and travels with the group to run it on the ground.

Why it works

A bonus is spent and forgotten. A trip gets talked about.

Cash rewards disappear into a mortgage. A trip is shared, it is photographed, and it is still being mentioned in the office a year later — which is precisely what makes it work as an incentive.

It also does something a bonus cannot: it puts your best people in a room together, away from the day job, with the senior team. The conversations that happen on the second evening are usually worth the trip on their own.

The catch is that a badly run incentive is worse than none at all. If the targets are unreachable, or the trip feels cheap, you have spent money telling your best people exactly how much you value them. That is the part we are careful about.

What we handle

All of it, or the parts you want

Some clients hand us the whole programme. Others have the incentive mechanics covered internally and want the travel run properly. Both are fine.

The programme design

What people have to do to qualify, how many can win, and how it is announced. Get this wrong and the trip is a nice holiday for people who were going to hit target anyway.

The destination and the hotel

Shortlisted against your budget and your group, not against what we have a deal on. We visit the places we recommend.

Every booking

Flights, rooms, transfers, restaurants, excursions, meeting space if you need it, and the dinner on the last night that people actually remember.

The communications

Launch material, qualifier updates and joining instructions — so the trip does its job inside the business, not just on the week itself.

The trip itself

One of us travels with the group. Flight delays, dietary requirements, a lost passport and the restaurant that has lost your booking are our problem, not yours.

Not sure which parts you need? That is a normal place to start.

Talk it through

Rough it out

Not sure what you are asking for yet?

Most first conversations start vague — a number of people, a rough time of year, and a feeling about budget. This turns that into something we can respond to properly.

We quote every programme individually once we have spoken, so you will not find prices here. What you will get is an honest answer about what your budget will and will not stretch to.

Plan it roughly

Build a trip outline in thirty seconds

Answer four questions and we will turn it into a brief you can send us. Nothing is committed, and we will come back with costs once we have spoken.

Your outline

A 3-night incentive trip in Europe — short haul, for 20 people, staying five-star.

Send this as an enquiry

Questions

The things people ask

How far in advance should we start planning an incentive trip?
For a trip with a qualifying period, twelve months is comfortable and nine is workable — the qualifying window itself usually needs six months to change behaviour. For a straight reward trip with no targets attached, three to four months is enough. Talk to us earlier rather than later; holding space costs nothing.
What size of group do you work with?
Most of our incentive groups are between ten and eighty people. We have run smaller trips for a handful of directors and larger programmes in waves of departures. There is no minimum that makes a trip worth doing properly.
Do you handle the qualifying period as well as the trip?
Yes, where you want us to. That means launch materials, progress updates and leaderboards through the qualifying window. A trip nobody knows about will not change anyone’s behaviour, and the communication is often what makes the difference to the numbers.
Is an incentive trip a taxable benefit?
In the UK an incentive trip is generally treated as a benefit in kind, and many employers settle the tax through a PAYE Settlement Agreement so the winner is not left with a bill. We are not tax advisers and you should confirm treatment with your accountant, but we are used to working alongside finance teams on it.
Can you work to a fixed budget?
Usually that is the most productive way to start. Tell us the total you have and how many people it needs to cover, and we will tell you honestly what is achievable and where the money is best spent.
What happens if something goes wrong on the trip?
Someone from TravelOptions travels with the group, so problems get solved on the ground rather than over email. We are an ABTA member, and the arrangements we make for you are covered accordingly.

Enquire

Tell us who you want to reward

A rough idea is enough — how many people, roughly when, and what it needs to achieve. We reply to every enquiry, usually within one working day.

Please do not use this form for Liverpool FC packages — they are handled by our sister company and enquiries sent here will not be answered. Send those throughto-sport.co.uk ↗.

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